Originally posted on Climate Conversations:
Why, in survey after survey, do consumers indicate they would pay a little extra for better comfort or energy savings but still continue to purchase the basic, minimum efficiency and lightly featured systems? This past year, AC & Heating Connect worked with Triple Pundit (a new-media company for highly conscious business leaders focused on the triple bottom line – people, planet and profit) to survey their readers on issues related to purchasing patterns of HVAC consumers. Industry data indicates that 70% of consumers consistently purchase minimum efficiency and minimum featured HVAC systems and only 30% buy the higher featured and more efficient models. This is all true despite our company’s sponsored research, which indicates that almost 70% of homeowners surveyed prefer systems that offer superior energy savings and comfort or created less impact on the environment.
According to a 2013 survey of more than 500 Triple Pundit readers, we found…
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